Little Africa, owned by AJ Erasmus, opened a little over a month ago on October 10th 2020. 

He had been contemplating opening a store like this in the Wairarapa for some time so when he was made redundant during the Covid lock-down he took the opportunity to jump on the idea! He knew it was a proven business model and had identified a need in the Wairarapa for a South African shop.

AJ describes his store as Nostalgic, Happy and full of tasty-treats! He wants people to know that Little Africa caters for the wider community – everyone is always welcome and happiness, good vibes and smiles are free!

AJ loves Carterton for its central location, flowers, positive growth and especially the people and wants to say a huge thank you to the wider community of the Wairarapa for their support, well wishes and for embracing Little Africa with open arms. He believes in the motto “see a need, fill a need” from the animated movie Robots and his best business tip is to sell ice cream! Everyone loves ice cream!

Pop in to see AJ at Little Africa at 55 High Street or visit